NATURALITY AND COSMETIC RESULTS.
We are inspired every day by these two goals to create natural products that guarantee excellent results for hair.

Pura Kosmetica is a haircare brand with natural ingredients from the Italian company Oyster Cosmetics, which has over 40 years of experience in hair color and haircare products.

Hair Colors

Pure Color Permanent Colors – Low-ammonia permanent colors. 84 shades that can be mixed to create new tones. The color chart and technical guide can be found in the product description.
Pure Oxy – Developers for hair colors and bleaching powder. The bleach is a non-volatile violet powder that helps reduce yellow tones. Mix with color at a 1:1.5 ratio and with bleach at 1:2. More info and examples are in the technical guide.
Pure Color Mask – Toning color masks for use at home or in the salon. Can be combined with Pura Chromatique Direct Colors to create new shades.
Pure Chromatique – 6 direct colors for toning hair, plus a pre- and post-color care line including shampoo and mask. The direct colors can be mixed with the mask (Clear color code) to soften intensity.

Shampoos, Conditioners, and Masks

All Pura haircare products are free from SLS/SLES, parabens, EDTA, chemical dyes, and formaldehyde releasers.

All in One – The bestselling Pura line. Features an exceptional leave-in spray mask and hand cream.
Blond Life – Bleached hair is a luxury that needs versatile and attentive care. Enriched with phytokeratin, succinic acid, sesame oil, and blueberry extract, the Blond Life range strengthens, protects, softens, and revitalizes hair. Violet pigment neutralizes yellow tones. The fresh blueberry scent feels like a walk in the woods after summer rain. Includes shampoo, mask, hair mousse, and leave-in mask.
Color Pro Life – Who doesn’t want to try something new from time to time? Red? Black? Or maybe light brown? To keep color vibrant, use the Color-Life range. Sunflower seed oil rich in vitamin E and oleic acid moisturizes and adds softness and shine. A blend of fermented oats, rice water, and ginger strengthens each hair strand from within. The sweet scent feels natural in hair. Includes shampoo, mask, and shine-enhancing spray oil.
Pure Life – Designed for dry hair. Enriched with Indian gooseberry (Amla) oil to deeply hydrate brittle strands and improve scalp circulation. The fermented oat, rice water, and ginger blend strengthens hair internally and hydrates the scalp.
Kera-V Life – Contains essential amino acids that help produce keratin – the protein that gives hair strength and protects against splitting and breakage. Combined with fermented oats, rice water, and ginger, it keeps hair healthy, silky, and full-bodied.
Pure Repair – Designed mainly for salon use and focuses on treating split-prone hair. Contains propolis and shea butter as active ingredients.
Silk Life – Contains natural cottonseed oil rich in vitamin E and fatty acids, creating a protective layer and naturally smoothing the hair. The fermented oat, rice water, and ginger blend strengthens hair from within and moisturizes the scalp.
Clean-Life – Dandruff, or flaking scalp, is a common issue affecting nearly half the population. But it still requires special care. Clean Life shampoo contains powerful nettle extract, known as one of the best natural remedies for fighting dandruff, balancing oil production, and soothing dry, irritated scalps.
Curl-Life – Naturally curly and wavy hair is more porous, fragile, and dry than straight hair. Enriched with deeply moisturizing shea butter, Curl Life helps prevent tangles and leaves curls soft and elastic. The fermented oat, rice water, and ginger blend strengthens each hair strand, while the curl cream locks in moisture and adds a vibrant shine. The mildly sweet scent leaves curls feeling fresh and irresistible.
Energy-Life – Helps combat hair thinning. Ginseng root extract, rich in vitamin B6, biotin, zinc, magnesium, iron, and antioxidants, blocks the DHT enzyme responsible for hair loss and extends the growth phase. The fermented oat, rice water, and ginger blend strengthens each hair strand and nourishes hair fibers.
Normal-Life – Taking great care but still have oily hair? An oily scalp may be genetic but can worsen with unsuitable products. Normal Life shampoo contains deep-cleansing, anti-inflammatory, circulation-boosting sage to help balance scalp health. Together with fermented oats, rice water, and ginger, it strengthens hair and follicles, reducing hair loss and stimulating growth.

Hair Sprays and Styling Products

Pure Breeze – Non-aerosol hair spray available in two strengths.
Pure Atomic – Extra strong and long-lasting hair spray for enduring styles.
Pure Water – Water-based gel cream for medium hold styling. Ideal for shaping individual strands.
Pure Volume – Medium-hold styling mousse with heat protection.
Pure Diamond – Liquid crystals blend of various oils to improve combability. Nourishes hair and adds shine.